In the beginning of summer 2020, me and She Rides founder, Jessica Clarén and Filmmaker Kristoffer Hellman went to Båstad in Skåne, to produce content for She Rides collaboration with Carlsberg Alcohol Free Beer.

We interviewed and filmed two She rides members who supposed to ride the cancelled Vätternrundan, the biggest bike event in Sweden. The now cancelled event had transformed it self to a digital event where you ride the whole 315 kilometers on your own pace and your own favorite roads, when ever you want during a week. The event was namned #minvätternrundan.

After our first video and photoshoot in Skåne we traveled back to Stockholm and shot group cycling content with local She rides members and a classic after bike event with a Carlberg signature.