For SKHLM centrum, one of the bigger shopping malls in Stockholm I worked with the agency The Store to create the spring fashion campaign. The concept story with 2 models wearing clothes designed by local young designers, Mirjam and Markus, both from the same part of Stockholm where the mall is located.

We wanted to have a simple esthetic but with high impact. So we went with coloured plexi boards as background elements. Very bright and colourful to welcome the spring weather, that hopefully will be arriving in Stockholm soon!

Credits

Agency The Store
Client SKHLM
Project manager Elin Gummesson
Art Director Helena Lonaeus
Retoucher Johanna Karsten
Photo Tobias Björkgren
Studio Fotostudion