In the beginning of summer 2020, me and She Rides founder, Jessica Clarén and Filmmaker Kristoffer Hellman went to Båstad in Skåne, to produce content for She Rides collaboration with Carlsberg Alcohol Free Beer.
After our first video and photoshoot in Skåne we traveled back to Stockholm and shot group cycling content with local She rides members and a classic after bike event with a Carlberg signature.
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Team photos for the womens only team L’Echelon who aimed to break the Half Vätternrundan record. earlier this summer. Such an amazing bunch of women who are super strong in mind and body and but out some really impressive amount of power.
Unfortunately they missed the record just shay of a minute or two over a 4 hour long ride! But they are determined to try again next year
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Image concepts for Studio L’Echelon, a new Wattbike centered training studio in Stockholm.
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